My Plastic Is In Pilot Project

Stewardship Ontario and the Continuous Improvement Fund (CIF) are working with four municipalities to conduct a Promotion and Education (P&E) campaign through the months of July and August with the objective of improving the capture rate of mixed plastics in the residential Blue Box stream.

During the campaign the County of Peterborough, the City of Peterborough, the City of Kawartha Lakes and the County of Northumberland will be exposed to billboards, posters on buildings, ads on eco bins, radio spots, direct mail pieces and social media contests.

Success will be determined by the increased collection of the targeted products (egg cartons, fruit and veggie trays, strawberry containers, water bottles, muffin containers, bbq chicken domes) received at the collection facility – verified by pre- and post-campaign audits within each municipality and post-campaign consumer/resident surveys regarding awareness of the campaign and the acceptance of plastic in the Blue Box Program.

If successful, this campaign will be shared with other municipalities and will be offered to them for implementation.

So, if you live in the City of Kawartha Lakes, City of Peterborough, County of Peterborough or the County of Northumberland, Rememmber to put your plastic materials in your Blue Box. Also, if you show us your plastic is in and you can win! Check out our "My Plastic Is In" contest information here.