My Plastic Is In Campaign

Campaign Overview

Stewardship Ontario and the Continuous Improvement Fund (CIF) are working with four municipalities to conduct a Promotion and Education (P&E) campaign through the months of July and August with the objective of improving the capture rate of mixed plastics in the residential Blue Box stream.

During the campaign the County of Peterborough, the City of Peterborough, the City of Kawartha Lakes and the County of Northumberland will be exposed to billboards, posters on buildings, ads on eco bins, radio spots, direct mail pieces and social media contests.

Success will be determined by the increased collection of the targeted products (egg cartons, fruit and veggie trays, strawberry containers, water bottles, muffin containers, bbq chicken domes) received at the collection facility – verified by pre- and post-campaign audits within each municipality and post-campaign consumer/resident surveys regarding awareness of the campaign and the acceptance of plastic in the Blue Box Program.

If successful, this campaign will be shared with other municipalities and will be offered to them for implementation.

Resources for Participating Municipalities

A variety of materials have been created for this campaign. Including direct mail brochures, posters, digital and print ads and billboards. If you are a municipality who is currently participating in this campaign and would like to discuss acquiring more brochures, posters or having an ad resized for insertion into a local paper, please contact us at blueboxstewardshipontario [dot] ca to discuss your needs.

The Plastic Is In Campaign Visuals gallery showcases these pieces.